Expert facilitators

Cherith Simmons Dip Ed (Froebel)Founder - Managing Partner
Cherith held a series of management positions within the Department of Work & Pensions including Personnel Manager. She later managed and helped set up its video production unit and managed two policy divisions. Her career continued with the Industrial Society (now Capita) as a Regional Manager before setting up Cherith Simmons Learning & Development in 1989. She is an HR and Communications Specialist and Senior Management Coach.
Peter Waddell MA MCIM MEISenior Partner - Development Director
Peter has worked at board level in the UK’s leading marketing agencies and is a leading-edge Marketing, Management and Communication strategist.

He specialises in Change Management, Marketing, Project Management, Management Development and Tailored Customer Care courses for all levels of staff. He is a guest lecturer at Bristol Business School on Customer Loyalty & a Visiting Lecturer at the University of Greenwich.

Jeremy West BSc MSc AICS MInstLMPartner
A Corporate Governance specialist with 17 years management experience and a strong IT background, Jerry is lead consultant for Cherith Simmon’s on-line appraisal, feedback, and training needs analysis systems. With a first degree in Computer Science and many years working in the computer industry, Jerry applies a keen understanding of Information Technology to real world problems and to provide competitive advantage. Before he joined Cherith Simmons Learning & Development in 2002, Jerry had operational responsibility for a technical education division with a turnover in excess of £15m per annum. His extensive management experience is thus combined with a good understanding of sales, marketing, and customer service along with a recent second Masters Degree in Corporate Governance.

Dedicated support team

Our graduate client service management team is drawn from educational establishments and top business schools to provide day-to-day management for our courses. Each is allocated specific clients and their participant groups and provide a single point of contact.


“Fantastic course – all tutors were extremely knowledgeable in their fields and a pleasure to be taught by. I feel more confident in myself as and manager to enable development and guidance of my team members”
James Loveless
“Administrative staff fronting Cherith Simmons dealt easily with all my concerns both before the start of, and during the programme. Nothing was too much for them – especially with regards to my video tutorial arrangements”
Edgar Hopkin
“I thought the support and kindness of the team was excellent. The course structure was also excellent”
Jennifer L5 Student
“All the lecturers were interesting and very helpful – nothing was too much trouble for them. If anyone was struggling they would stay and help them with good advice..”
Vanessa – Primary Care and Health Management Diploma student