|Peter Waddell
Peter Waddell

About Peter Waddell

Peter Waddell MA MCIM MEI Peter’s early years were spent in the Police service. He then moved to a career in sales, sales management and marketing. In 1975 he set up his own marketing agency and 5 years later merged his company and worked at board level in a number of leading London agencies until completing a Masters at Bristol Business School in 1992, after which he joined Cherith Simmons Management. He specialises in programme development, covering marketing, innovation and service optimisation sales, change management, & quality improvement, in the public and private sectors. He is also working on commissioning, procurement and supply chain management with a number of NHS and Public sector bodies and has so far this year created savings or revenue streams approaching £2 Million for clients. He is also a guest lecturer at Bristol Business School, a Visiting Lecturer at the University of Greenwich and a Visiting Fellow at Kingston Business School.

Delivering Management Development in the Public Sector – Some considerations

The Background to the Sector. The public sector is trying to deliver rising public expectations against a background of reducing funds from central government and local taxation which is effectively pegged. This 'rock and a hard place' position puts high demands on management at all levels to manage more effectively within restricted or shrinking resources. [...]

By |July 13th, 2017|Education|0 Comments

Using IT for Personal Development in the practice

In a few short years GP practices have moved to become one of the most advanced areas of smaller business in their use of IT, outstripping both the private sector and much of the public sector.   Many practices are, or are well on their way to becoming paperless.   Many have web sites to handle frequently [...]

By |June 30th, 2017|Education|0 Comments

Making away days work harder

Making away days work harder Many organisations run away days for their staff. Many do not, afraid that the freedom such events give, may trigger a moan fest which senior managers will find uncomfortable.  It’s true that any gathering which encourages free expression will run the risk of some discomfort for management, but it is [...]

By |June 1st, 2017|Education, General|0 Comments

Competing for Customers

Customers want more than a result, they want to be treated properly We don’t judge organisations just on the quality of the service they deliver, or even just the content of what they deliver.  We also judge them on HOW they deliver, and the ‘how’ is down to people We have all had the experience [...]

By |May 5th, 2017|Education|0 Comments


It’s hard to think of an area in the public sector where the improvements in management skills had been as dramatic as those in Primary Care.  However, the pace of change shows no sign of slowing and the demands will require a quantum leap in Practice Management Skills.  In previous articles I have talked [...]

By |May 14th, 2016|Education|0 Comments
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