Author: Peter Waddell
Peter Waddell MA MCIM MEI
Peter’s early years were spent in the Police service. He then moved to a career in sales, sales management and marketing. In 1975 he set up his own marketing agency and 5 years later merged his company and worked at board level in a number of leading London agencies until completing a Masters at Bristol Business School in 1992, after which he joined Cherith Simmons Management.
He specialises in programme development, covering marketing, innovation and service optimisation sales, change management, & quality improvement, in the public and private sectors.
He is also working on commissioning, procurement and supply chain management with a number of NHS and Public sector bodies and has so far this year created savings or revenue streams approaching £2 Million for clients.
He is also a guest lecturer at Bristol Business School, a Visiting Lecturer at the University of Greenwich and a Visiting Fellow at Kingston Business School.
