Who is the programme for?

This apprenticeship is ideal for individuals already employed in data or IT roles who want to advance into a data focussed position. If you work with data regularly and want to develop specialized skills to manage, optimize, and make data accessible for decision-making, this programme is for you.

Programme Overview

Duration: 13 months, depending on individual progress.
Apprenticeship Standard: Multi-channel Marketer – Link to Standard
Location: Fully virtual classrooms

Key Responsibilities

As a multi-channel marketer apprentice, you will take on responsibilities such as:

  • Campaign Implementation: Planning, coordinating, and implementing marketing campaigns that reach customers through multiple channels.
  • Content Creation: Developing engaging content for digital, print, and social platforms to drive brand engagement and conversion.
  • Market and Customer Research: Conducting background research to identify customer needs and market trends, supporting the strategic direction of campaigns.
  • Data Analysis: Monitoring campaign performance using analytic tools, collecting data to evaluate success, and presenting insights to inform future marketing efforts.
  • Marketing Administration: Overseeing marketing budgets, tracking expenditures, and ensuring the availability of marketing resources and materials.

What certification will the apprentice get?

Upon successful completion of the programme, apprentices will receive a Level 3 Multi-Channel Marketing Apprenticeship Certificate. This certification validates the skills needed to plan, implement, and evaluate marketing campaigns across channels, giving apprentices the expertise to become valuable marketing assets within any organisation.

How does the funding work

Apprenticeships are funded through a levy scheme operated by HMRC which deducts 0.5% of annual payroll above £3 million. Employers can access this fund when they employ an approved Apprenticeship provider such as Cherith Simmons to deliver the programme.

Cherith Simmons can directly access the funding to pay for the apprentices’ training. Other schemes provide 95% funding for smaller organisations, which Cherith Simmons can access on your behalf.

Funding is currently worth £11,000 per apprentice making the training effectively free.

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